Ifish is designed by BIOS experts and manufactures rods reels, ice fishing tackle and accessories. With roots in Scandinavia and a long history, they build gear for the angler of the future. Sweden and the Nordic countries offer unique opportunities for recreation and sport fishing, and Ifish draws its inspiration and ideas from the knowledge and tradition that has developed over decades.
Ifish wants its customers to continue exploring and experiencing the Nordic nature and all it has to offer, preferably with a rod in hand. This is a brand that strives to create and develop the equipment needed in a sustainable way and with the diversity of possibilities in mind.